Leaper identifies several stages of crisis communication planning. The following list is these steps.
1. Secure commitment from top management to be open and honest during crises
2. Establish a crisis communication team
3. Brainstrom regarding crisis
4. Identify stakeholders and prepare appropriate messages
5. Choose methods for communicating messages
6. Sequence messages
7. Identify spokesperson and establish a communiation center
8. Record the plan
9. Stimulate and coach
10.Update periodically
Sunday, October 26, 2008
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